#MadeWithKitchenAid Campaign
Senior Copywriter
To increase brand awareness among millennials and Gen Z, KitchenAid launched its first ever TikTok campaign. With UGC as a main KPI, we shared motivating content from influencers and touted the chance to be in our first-ever #MadeWithKitchenAid cookbook.
The result? Over 1.7M UGC videos.
STEP 1: ENGAGE NEW AUDIENCE
During the campaign, we drove viewers to the landing page to explore shoppable content. 95% of site visitors were deemed new to KitchenAid.com, and we welcomed them with open arms and a sense of achievement.
STEP 2: TASTE OF HOME
We elevated everyday makers on the Taste of Home site by recreating and further amplifying their #MadeWithKitchenAid recipes.
STEP 3: PINTEREST
Top recipes were made into Pins that linked back to UGC recipes on a #MadeWithKitchenAid Cookbook Recipes page.
STEP 4: INFLUENCERS
The campaign was supported by influencers like @DannyLovesPasta, @halfbakedharvest, and Jennifer Garner.
STEP 5: RECAP
We boosted the visibility of our devoted fanbase by building an Instagram button that featured their fabulous creations.