KITCHENAID x JENNIFER GARNER

Senior Copywriter

Created and executed the Mix It Forward campaign where KitchenAid + Jennifer Garner paid it forward to four do-gooding community dwellers by surprising them with the gift that keeps on giving—the new Holiday 2022 Stand Mixer.

-44% increase in plays since day 1

-25%-50% more engagement than average daily post

-Sparked love in the hearts of followers, advanced brand advocacy

Performance Stats:

-152.5 million impressions

-3 earned media placements

-2 million views on IG hero asset